I don't know where the month went; here it is time for the Jewelry Artisans Community
Blog Carnival already!Â Our topic for July is improving our shops.Â I think for most of us this is an on-going process.Â There's always something that needs improving, tweaking, re-doing or updating and it's good to keep the studio looking fresh.
There are several things I want to improve in my shop over the next few weeksÂ A lot of the items I first listed when my studio was new are in need of better photographs, captions (if they have them at all) and descriptions.Â
I've chosen one particular necklace as an example of what I mean.Â Listed since January, 2011, it has only 339 views and no wonder!
First there are the photos - boy do they need work.Â Here is a sample from the listing:
This one is really blah!Â There is nothing about it that catches the eye or grabs attention.Â With only about five seconds to make a good first impression on potential buyers, this is a good example of what not to do.
Over exposed, not in focus and with bland composition there is nothing exciting about this photo that is for sure.
And, another over exposed, boring photo...yikes!
ArtFire tells us that photo captions are very important for Google Images, yet this item has none.Â Something else to work on to improve the listing.
Now, let's talk descriptions.Â It is recommended that descriptions be at least 200 words in length.Â This one is not even close with a measly 47 words which I have copy and pasted below:
This necklace consists of turquoise beads and unidentified
red stones (I believe they are a type of jasper) which have been connected with
darkened copper spirals and copper rings. The hand made clasp is made of
The length of the necklace is 20 inches/500 millimeters.
That description doesn't tell the reader much about the product, nor does it engage the customer.Â Also, after doing some research, I've come to believe that the blue beads are not turquoise (although that's how they were described when I purchased them), but dyed howlite, so I also need to update the listing to reflect that information.
How can I improve this listing?
First, I can put up better photographs - I took these a few days ago:
This photograph shows the entire necklace which lets the customer know what it looks like.Â It's on a plain white background, it's not over exposed and the lighting is much more natural.
The previous photos showed no details of the piece.Â Here I have provided a close-up of the handmade copper hook clasp:
This picture shows up close detail of the hand crafted spiral copper connectors and the large jump rings:Â
By hanging the necklace from a large coffee mug, the viewer can see how it will drape when worn:
With these new photos, which are well lit and in focus, the necklace will be shown at a much better advantage and the customer will have a clear idea of what the piece they are considering purchasing actually looks like.
Next, captions will be added to the photos and the description will be fleshed out and have a great deal more information added.Â I will also check to make sure I have filled out the inspiration and materials sections of the listing along with taking a look at my tags.
I have several older listings in my studio which will receive this type of improvement.Â Back in January, 2011, this was all new to me, but I have a much better idea what is required now.Â The only problem is the tendency to put this task off because there are much more fun things to do - like making new jewelry!
But, if I plan to improve my studio, it needs to be done.Â I want my shop to have a cohesive and consistent look throughout whether it's on page one or the last page and this is the only way to accomplish that goal.Â While this is a rather large, daunting task, if I work on one
listing at a time, it won't be overwhelming.Â Â Titles, captions and
descriptions can be worked on in the evenings after dinner.Â Rome wasn't
built in a day and this project won't be done in a day either!
To see what the other participants of the Jewelry Artisans Community blog carnival have to say about improving their shops, please click on the links provided below:Bead SophisticateCat's WirePonder the Cat