I was about to get engaged and given my "Champagne Taste" and "Beer Budget", I knew it would be tough for my fiance' to find a fabulous ring on a minimal budget going the traditional brick and mortar jewelry store route. I am not very traditional (more of a free-spirited wild-child) so I also wanted something a little out of the norm. Having worked in the industry for a while, I know that most commercial jewelry stores are working on a 100% to 1000% markup. I knew I couldn't be the only one to want more bling than I could afford so my experience and quest for a bargain led to my passion for bringing affordable jewelry to everyone. I work with people from all around the world to source big, beautiful (and affordable) gemstones and quality materials to get you some sparkle on a budget.